SWEET MATITOS TO LAUNCH ‘SWEET LIFE’ GLOBALLY
What is your perfect evening outfit?
‘Probably something black and soft which would dance with me. A perfect outfit should be worn like a second skin. It doesn’t have to be extravagant, but it must follow my movements. The luxury is not in the outfit itself, but in the relationship, it allows me to have with my body and my Domino bag.’
‘Barnes Luxury Homes’ interview to Nathalie Rykiel, vice-chairman of the management board of Sonia Rykiel.
18VII17 – BARCELONA, SPAIN.
Grup Met, the shrewd-sense international Catalan company is a Spanish explorer and pioneer brand that combines logistics and fashion sectors into just one. Its latest effort took me by surprise: it made its debut during the latest edition of the 080 Barcelona Fashion Week with ‘Sweet Life’ world premiere, Sweet Matitos brand new first women’s collection (I hope it is the first of many).
The two designers are commonly known as ‘the Matitos’ and they are keen to pass on the values of family, good mood and happiness as the driving force of the company running through the collection. The hyper feminine and country ‘Romantic beauty’ line masters embroidered and printed cooler silks and cotton fabrics with hangs in soft fruity tones. ‘Serenity’ symbolizes the harmony the contact with nature gives us using the warmth of the earth tones. The interpretation of the eighteenth- and nineteenth-century British expeditions is expressed through green crepe and animal print fabrics in ‘Nature Lover’. Gold, white and black colours that extends on tulle of jewelled embroidery point ‘Heritage’ to as the Venetian-style party gowns’ collection.
Will Sweet Matitos fit into ‘masstige’ trend? Since luxury does not arise from the task that shines the most (it is not always all what it seems) but the better manufactured and finished in such a competitive apparel marketplace, its SS18 will dress the world by means of a framework strategy for two safe bets: an intriguing trade policy and a galloping international expansion plan.
Written by Adelaida Subías
Photo Credits: Adelaida Subías
Editing & producing by Renovatio©